WHAT WEDO

Since 2008, WEDO Media Inc. has been connecting people, places, and ideas through the power of storytelling. Our journey began with the launch of Lake Wedowee Life magazine, and our passion for sharing the stories of Alabama has only deepened since then. In response to the post-pandemic resurgence of small towns, we introduced Alabama Small Towns and Downtowns to highlight these vibrant communities throughout the state. As a women-majority-owned business, we are committed to helping towns, from the mountains to the beaches, receive the recognition they deserve. Our goal is to educate both locals and tourists about the incredible offerings of the Great State of Alabama.

Kelly

Kelly Caldwell

Co-Owner / Editor and Chief

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Kelly Caldwell is a dedicated editor and writer, known for her significant contributions to the publications Lake Wedowee Life and Alabama Small Towns and Downtowns magazines.
Her editorial leadership is marked by her engaging storytelling and commitment to capturing the essence of the communities she covers.

Personal Interests:

  • Music Enthusiast: Kelly treasures her original "Purple Rain" album, highlighting her deep appreciation for music and concerts.
  • Inspiration: She draws inspiration from figures like Dolly Parton, whose resilience and creativity she admires.

Kelly's passion for storytelling and her unique perspective continue to enrich the narratives she shares, making her a respected and beloved figure in her field and community.

Leisel Caldwell

Co-Owner / Marketing & Operations

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The wit, wisdom, and quiet force behind Alabama’s favorite magazines.

Leisel Caldwell has always seen stories where others saw scenery. After more than 30 years in real estate, she recognized the need for something that reflected the beauty and spirit of Lake Wedowee — a publication that celebrated life on and around the water. With the help of her husband, Lavoy, and daughter, Kelly, they turned that vision into Lake Wedowee Life in 2008, laying the foundation for what would become WEDO Media, Inc.

Leisel is the researcher, connector, and idea generator behind WEDO Media — the one who brings creative people together and always finds a new angle worth exploring. Her quick wit and unfiltered humor, fondly known as Leiselisms, have become a signature part of the company’s personality: a blend of truth, laughter, and Southern sass.

Today, Leisel is transforming the historic Wedowee office into a hub for creativity and community with WEDO Marketing and Collaboration Workshops, Entrepreneurial Pop-Up Shops, Porch Sessions, and Women Meetups and Game Nights in the Parlour.