Put Your Holiday Event on the Alabama Christmas Road Trip
Advertise in Southern Holiday Life and reach readers planning Alabama holiday travel, shopping, events, and festive getaways.
The holiday season is one of the most magical times to explore Alabama. From sparkling light displays and Christmas markets to historic home tours, downtown shopping, cozy restaurants, festive attractions, and small-town celebrations, families are looking for places to go and memories to make.
That is exactly why Southern Holiday Life was created.
Published by Alabama Small Towns & Downtowns, Southern Holiday Life celebrates the people, places, businesses, events, and traditions that make the holiday season special across Alabama. The issue comes out at the end of October, just as readers begin planning their Thanksgiving, Christmas, and New Year’s outings.
This year, we are inviting holiday events, attractions, shops, restaurants, lodging properties, downtown districts, tourism partners, chambers of commerce, and community organizations to be part of the Alabama Christmas Road Trip.
Why Southern Holiday Life?
Southern Holiday Life is designed for readers who are already looking for holiday ideas.
They want to know where to shop, where to eat, where to take the kids, where to find Christmas lights, where to spend the weekend, and which communities are hosting can’t-miss holiday events.
That makes Southern Holiday Life a natural place to promote your:
- Christmas festival
- Holiday market
- Light display
- Downtown shopping event
- Restaurant or café
- Boutique or gift shop
- Hotel, inn, cabin, or lodging property
- Museum or attraction
- Historic home tour
- State park experience
- Christmas parade or community celebration
- New Year’s Eve event
- Holiday destination or weekend getaway
Your message appears in a publication built around seasonal inspiration, travel planning, shopping, and community storytelling. In other words, your audience is already in the holiday spirit — you just need to give them a reason to visit.
Be part of the Alabama Christmas Road Trip
The Alabama Christmas Road Trip is designed to connect holiday events, festive towns, shopping districts, attractions, and seasonal experiences across the state.
Instead of promoting one event at a time, the Road Trip helps readers see Alabama as a full holiday destination — with stops worth visiting from North Alabama to the Gulf Coast.
Being part of the Alabama Christmas Road Trip gives your event or business the opportunity to be featured as part of a larger holiday story. It encourages readers to explore, shop, dine, stay overnight, and build their own festive Alabama adventure.
Events and stories will also be featured on the Alabama Small Towns & Downtowns website and social media, giving participating partners additional visibility beyond the printed issue.
Perfect for holiday events, businesses, and destinations
Southern Holiday Life is a strong fit for communities and businesses that depend on holiday visitors, local shoppers, seasonal travelers, or family outings.
Ideal partners include:
Holiday events
Christmas markets
Light displays
Downtown districts
Main Street programs
Chambers of commerce
Tourism offices
Restaurants and cafés
Boutiques and gift shops
Hotels, inns, cabins, and lodging properties
Museums and attractions
Historic districts
State parks and outdoor destinations
Entertainment venues
Family-friendly experiences
New Year’s celebrations
Whether you are promoting a major annual festival or inviting people to discover your downtown during the holidays, Southern Holiday Life helps place your message in front of readers who are ready to make seasonal plans.
Why the timing matters
The Southern Holiday Life issue is released at the end of October.
That timing is important.
By late October and early November, families are choosing which events to attend, where to shop, where to take visiting relatives, where to enjoy Christmas lights, and where to spend holiday weekends.
Advertising in Southern Holiday Life puts your event, business, or destination in front of readers right when they are making those decisions.
Advertising deadline: September 25
The advertising deadline for Southern Holiday Life is September 25.
Space is limited, and this issue is built around holiday events, festive destinations, seasonal shopping, small-town traditions, and the Alabama Christmas Road Trip.
If your event, business, downtown, attraction, or destination wants to reach holiday travelers and shoppers across Alabama, now is the time to reserve your space.
Reserve your space today
Be part of Alabama’s holiday story.
Be part of Southern Holiday Life.
Be part of the Alabama Christmas Road Trip.
To learn more about advertising, featured stories, and partnership opportunities, contact Alabama Small Towns & Downtowns today.
Advertising deadline: September 25
Issue release: End of October
Events and stories featured in print, online, and through Alabama Small Towns & Downtowns social media
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